A Trademark Stands for Trust and Quality

Marketing is a powerful tool to reach customers across the world. Most of the people have started buying products or services after seeing the advertisements. In the online world and in the offline world the companies have started various marketing initiatives. Marketing helps in improving the brand image of a company. If you check then can see most of the advertising products have a registered trademark. This trademark helps common man to identify products of different companies at a glance. In UAE, it is easy to file for a registered trademark. But one has to make sure that the trademark symbol they are planning to take as brand image symbol is not been used by others. UAE trademark registration authorities will give sanction to a trademark only if it is unique.

A trademark is able to give a good brand image. When you think about apple products the first image that comes into your mind will be a bitten apple symbol. Where ever you see that image you will be able to identify it as apple product. Every year many international societies are conducting surveys to find the top leading brands of the year. This year Apple is considered as the top brand. Apple won this title by competing with Google which is one of the top most brands of the world. Some of the well known brands are Amazon, Facebook, Lenova, Coca-Cola, Cadbury, Citi bank , Nike etc. While searching for top brands in each category you will come across the logos and trademark symbols of each brand. It is very interesting to check it. Most of the companies will give the trademark designing work to reputed designer studios. As trademark symbol is going to become popular in the coming years, the design should be in such a way that people should easily recognize it and without any hesitation.

Those who are planning to start a new business should think about applying for a trademark symbol for their products. In each country there will be a department that deals with trademark related services. In UAE you have to file an application with the Ministry of Economy. Along with a symbol you can add a slogan also. To apply for a trademark you should get a specific trademark application form. A trademark can be in the form of words, images, slogan, sound, graphics, colours, or a combination of all.

When you submit the trademark symbol application a trademark application, the Trademark Registry will publish it in the Trademark bulletin as well as in any local dailies. This will help in checking anyone is having any issues with the usage of trademark symbol. If no one is having any opposition, the Registrar of trademark will issue a Certificate of registration. You can start using the symbol from next day onwards.

In the logo designing stage you should concentrate on logo designs that show-cases the strength of your business or service or the product category. It is better to avoid the use of misleading or deceptive symbols or letters.